The first annual MidMarketer Attitudes and Trends Survey May 21st, 2008

Today we launched the first annual MidMarketer Attitudes and Trends survey- a special study to better understand what challenges MidMarketers are facing, where marketing efforts are headed, and how MidMarketers are planning to achieve their marketing goals.
You’re also invited to participate in the study! Click below to take the quick online survey:
http://www.zoomerang.com/Survey/?p=WEB227TMJC3BDE
In the next few weeks, we’ll be releasing a report of the findings.

Posted by Dan Swartz in: Marketing Strategy, Misc. No Comments »

MidMarketer is 6 months old! May 7th, 2008

It’s hard to believe that MidMarketer is six months old.  To date, we’ve had a lot of great exposure and feedback.  Thousands of people have visited the site, we released twelve marketing reports on various topics, and had hundreds of people check their content in our very popular content decrapifier.
Thanks to everyone who is participating in MidMarketer and using the insight and tactics we’re talking about.  I’d love any and all feedback on how MidMarketer [ read more… ]

Posted by Dan Swartz in: Misc. No Comments »

Less is More May 2nd, 2008

Less is More… It’s a concept many people can agree with quite quickly.  But when it comes down to actually doing it- especially for marketing in a mid-sized company, it’s much harder than it seems.
The first question people usually ask me on this topic is “Less or more of what?“  The answer is… many things: content, printing quantities, design, various marketing vehicles- everything in your marketing mix and about your integrated marketing efforts.
Let’s take content [ read more… ]

Posted by Dan Swartz in: Marketing Strategy, Misc. 1 Comment »