New MidMarketer Survey results are released today July 30th, 2008

Today we released the results to the first annual MidMarketer awareness survey. We did the survey to to try to get additional insight into the challenges, rewards and trends of mid-marketers. Overall, a big theme in the responses was the concept of “doing more with less.” That didn’t surprise us too much. A few of the questions did get different responses than we were anticipating. You can download the survey [ read more… ]

Posted by Dan Swartz in: Marketing Strategy, Misc. No Comments »

Marketing in an economic downturn June 23rd, 2008

I think I’ve read about 1,000 articles about “marketing in the economic downturn.” I have to admit- I’m pretty tired of hearing about it. Many of the articles talk about shifting strategies, becoming lean, really looking at ROI on tactics… my response is- shouldn’t you be doing that already? Especially for a mid-market organization, these actions are a necessity- nomatter what type of economic downturn or upturn. Unfortunately, it takes a [ read more… ]

Posted by Dan Swartz in: Marketing Strategy, Misc. No Comments »

Starting a blog for a mid-sized company June 4th, 2008

Today it seems like every company is starting a new blog.  They’re doing it because a blog can make a unique connection to audiences.  They’re also doing it because there’s so much buzz about blogs these days (Ironically, a lot of the buzz about blogs comes from blogs themselves.)
For a mid-sized company though, starting up a blog can introduce some hurdles- and being aware of what you’re getting into is half the battle.
Today MidMarketer introduced [ read more… ]

Posted by Dan Swartz in: Marketing Strategy, Marketing Tactics, Misc. No Comments »

The first annual MidMarketer Attitudes and Trends Survey May 21st, 2008

Today we launched the first annual MidMarketer Attitudes and Trends survey- a special study to better understand what challenges MidMarketers are facing, where marketing efforts are headed, and how MidMarketers are planning to achieve their marketing goals.
You’re also invited to participate in the study! Click below to take the quick online survey:
http://www.zoomerang.com/Survey/?p=WEB227TMJC3BDE
In the next few weeks, we’ll be releasing a report of the findings.

Posted by Dan Swartz in: Marketing Strategy, Misc. No Comments »

MidMarketer is 6 months old! May 7th, 2008

It’s hard to believe that MidMarketer is six months old.  To date, we’ve had a lot of great exposure and feedback.  Thousands of people have visited the site, we released twelve marketing reports on various topics, and had hundreds of people check their content in our very popular content decrapifier.
Thanks to everyone who is participating in MidMarketer and using the insight and tactics we’re talking about.  I’d love any and all feedback on how MidMarketer [ read more… ]

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Less is More May 2nd, 2008

Less is More… It’s a concept many people can agree with quite quickly.  But when it comes down to actually doing it- especially for marketing in a mid-sized company, it’s much harder than it seems.
The first question people usually ask me on this topic is “Less or more of what?“  The answer is… many things: content, printing quantities, design, various marketing vehicles- everything in your marketing mix and about your integrated marketing efforts.
Let’s take content [ read more… ]

Posted by Dan Swartz in: Marketing Strategy, Misc. 1 Comment »

ad:tech Awards April 27th, 2008

This year, I had the honor of being a judge for the 2008 ad:tech awards. For over ten years, ad:tech has recognized visual and technology designers and strategic thinkers who demonstrate excellence in interactive marketing.
It was a lot of fun reviewing many different campaigns, and seeing how different agencies are trying to leverage technology to better deliver messages. I was also stuck at how far many marketers still have to go- to utilize [ read more… ]

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The Trade Show Turning Point April 16th, 2008

Today, MidMarketer released a new report called “The Trade Show Turning Point- How to make it worth the trip.”
Trade shows can be that one time of year to powerfully put your brand in front of thousands of important people—face to face. Yet while billions of dollars are spent on them very year,
many mid-marketers often walk away with much less than they expected for their efforts, even if the booth looked great- I call it the [ read more… ]

Posted by Dan Swartz in: Marketing Creative, Marketing Strategy, Marketing Tactics No Comments »

Spring has Sprung- how about a Spring cleanup day for your marketing? April 10th, 2008

In Chicago, Spring has finally arrived.  After a long (very long) winter, warmer days have started to appear and everything outside is starting to get a little green.
With the “feel” of spring in the air, immediately my mind races with all of the projects, chores, yardwork and spring cleaning that needs to happen.  The idea of spring cleaning is not new.  There’s even a ton of products out there to spring clean your computer and [ read more… ]

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Get personal when you select outside resources March 31st, 2008

Outside resources. The right ones can bring invaluable expertise, insight to help with your marketing efforts.
The wrong ones will simply waste your time and money.
Today, there’s no shortage of companies, products and services to help you with everyday marketing needs. But, finding the right service provider, agency or resource is proving harder than ever. Blame it on everyone sounding and acting the same as well as the Internet, where perception can easily dwarf reality.
Then, [ read more… ]

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