The Trade Show Turning PointApril 16th, 2008

Today, MidMarketer released a new report called “The Trade Show Turning Point- How to make it worth the trip.”

Trade shows can be that one time of year to powerfully put your brand in front of thousands of important people—face to face. Yet while billions of dollars are spent on them very year,
many mid-marketers often walk away with much less than they expected for their efforts, even if the booth looked great- I call it the “Beautiful Letdown.”

The Perspective report gives some real-world guidance in how to give your trade show efforts better focus and better results from start to finish- like creating realistic expectations and objectives and really (I mean really) crystalizing your desired attendee response.

Check out the report The Trade Show Turning Point at MidMarketer.com

Posted by Dan Swartz

Posted in: Marketing Creative, Marketing Strategy, Marketing Tactics

Tags: booth, exhibit, mid-marketer, objectives, strategy, trade show

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