Spring has Sprung- how about a Spring cleanup day for your marketing?April 10th, 2008

In Chicago, Spring has finally arrived.  After a long (very long) winter, warmer days have started to appear and everything outside is starting to get a little green.

With the “feel” of spring in the air, immediately my mind races with all of the projects, chores, yardwork and spring cleaning that needs to happen.  The idea of spring cleaning is not new.  There’s even a ton of products out there to spring clean your computer and get it running smoothly.

So, what about a Marketing Spring Cleaning Day.  A day that dedicated not to countless new long-term projects, strategies and tactics, but rather to some cleanup and tweaking of small things.  Small things that can add up to a lot of positive momentum.

So, what would a Marketing Spring Cleanup Day look like in your organization?  Here’s a few ideas that might help get you started.

• Dedicate one day.  They key is, make sure you “dedicate” the day.  In order to really get things accomplished, get everyones complete attention.
• Make sure you have someone who can write, a technical person, and someone who can create or design small elements included.  This way- there will be no bottlenecks, waiting for something to get posted, written, etc.
• Think SMALL!  Brainstorm small things that could make a difference.  These mini projects may include:
  • updating a home page of a site
  • updating a product PDF
  • content changes and tweaks
  • updating copyright dates on sites and PDFs
• Think processes… what can be done to improve and streamline processes.  Perhaps it’s a revised form or a new step that will make things work better.

Try to schedule a Marketing Spring Cleaning Day and have fun! Happy Spring.

Posted by Dan Swartz

Posted in: Misc.

Tags: improvements, marketing, spring cleaning

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