Take some time to exploreMarch 7th, 2008

I’ve talked a lot about the “Core Traits” of a mid-marketer.  Understanding these core traits, (or characteristics) go way beyond any specific tactic and help form the attitudes and disciplines of a great marketer. The result is the ability to form great strategies and know how to deal with any medium, tactic or technology.

The 4th core trait of a mid-marketer is Exploration- a MidMarketer takes the time to explore and dig a little deeper. 

Some simple ways you can explore- more to come on this topic:

• Asking “why?”  When was the last time you really challenged your resources on something
• Go to a conference, webinar or seminar that is out of your comfort zone or is on the periphery of your marketing strategies
•  Block out 1/2 day to “surf” new technology, new ideas, and just explore.
• Read as much as possible on topics other than just your specific industry or vertical.
• Challenge your resources (internal and external) to give you one or two “Totally wild” ideas- as far out as they can imagine

If you take the time for exploration, you’ll come up with unique ideas, have a fresh perspective on your marketing messages, and you’ll continually stay ahead of the curve.

Posted by Dan Swartz

Posted in: Marketing Creative, Marketing Strategy, Misc.

Tags: attitudes, core traits, exploration, marketing

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