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What does Integrated Marketing mean for mid-sized organizations? February 28th, 2008
Integrated Marketing. It’s somewhat turned into a buzzword these days, and marketers definitely like to throw the term around a lot (Agencies like to use the term even more.) But, Integrated Marketing needs to go much deeper and be more “integrated” than I see at almost every organization. In fact, “integration” is one of the core traits or beliefs of a MidMarketer (as I outlined in the recent article Why? Why MidMarketer?)
It seems that [ read more… ]
Posted by Dan Swartz in: Marketing Creative, Marketing Strategy, Marketing Tactics, Misc. 
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