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Back Off- the key to a solid position and personality February 19th, 2008
Over the years, I’ve worked with hundreds of mid-sized organizations. One out of five could quickly and clearly state the personality and position of their organization,… the other four would recite a long list of services or industry buzzwords, accompanied by a rundown of their clients and accomplishments. It’s always interesting to see which organizations really have a grasp on who they are and not what they are.
One of the keys of really [ read more… ]
Posted by Dan Swartz in: Marketing Strategy 
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