The Wallpaper Exercise February 15th, 2008

A while ago, a client I had got so focused on what color they wanted the cover of their new corporate brochure that the president went out to the paint store and presented me with the “exact” color that the print piece should be. Even though the message and content was still not perfected, more emphasis was placed on Benjamin Moore “Sierra Mountain Sun” than on the message. – This is what I [ read more… ]

Posted by Dan Swartz in: Marketing Creative 1 Comment »