Asking “So What?” to uncover great marketing messages February 22nd, 2008

It’s always interesting to see how people will respond to certain unexpected things.  The “So what” exercise always seems to get people a bit defensive, but it also does some great marketing work.   Here’s the idea…
Next time you’re in a marketing meeting (or really any business meeting) and there’s a statement about the marketing message, simply ask “So What?” Before you do this today, a few warnings:

Don’t do this to your spouse or significant other- [ read more… ]

Posted by Dan Swartz in: Marketing Strategy No Comments »